All types of businesses use press releases, also known as a news release, to announce new items, new products, sales accomplishments, awards, scheduled events and so much more. A press release is an extremely important and fundamental tool of public relations work, and if the release is written properly it will benefit your business greatly.
The first thing you will need to do is write a headline that will grab the attention of readers such as journalists, potential customers or anyone who could benefit from what you are announcing.
All headlines should be written in BOLD and are usually a few sizes larger than the text of the press release. While writing this headline you will need to describe the latest achievement of your company and/or organization, a new product or any other worthy event or service. For example “123 Company Enters Strategic Partnership is XYZ Corporation” is a heading that is appropriate.
The first word in the heading of the news release should be capitalized as well as proper nouns. The best way to write a catchy and striking release heading is to include some of the most important keywords from the body of your press release. You might have not thought about it, but including keywords from the body of your release will also give you visibility in search engines such as Google. Visibility means that more people will be reading your press release.
The body of the news release should start with the date and the city in which the release has been created. However, you do not need to include the city if it will add confusion. For example, if your company has two or more branches, you don’t necessarily need to include a date.
The first sentence of the release should grab the attention of the reader and explain what is happening in a concise way. This first sentence is called a “lead,” and the next two sentences should elaborate on the “lead.” In order to truly make your press release work you need to have a catchy lead, without that your readers will most likely not read the rest of the release.
The rest of the body of the news release should be compact and concise. You need to avoid writing too much and repeating the important points. Avoid too much fancy language as well.
The first paragraph of the body should only be two to three sentences and needs to sum up the press released. Again, the start of the press release needs to be catchy because without that, no one will continue reading what you and your business have to say. You will want to include all of the facts, products, services and so on, proving concrete facts.
Another important thing to remember is to think about who, what, where, when, why and how. You will want to explain what the actual news is and why it is considered news, as well as the people involved, the products, items, dates and so on.
Before tying up the press release writing you should describe your company or business in one or two paragraph – just after the title. Explain what your company is about and any other introductory information. Lastly, always include your contact information so that potential customers, journalists or other media can contact you directly.
All in all, you want to keep your press release concise and interesting in order to make it work properly.